The Background
Planet Fitness is an American franchisor and operator of fitness centers based in Hampton, New Hampshire. The company reports that it has 1,859 clubs, making it one of the largest fitness club franchises by number of members and locations.
-Planet Fitness
The Challenge
Recreate the branding and logo for one of the largest fitness chains in the United States in order to give the company a refresh and target a wider population of the fitness community, without changing the colors that already represent the brand.
The Team
Hoesay Moreno
Branding / Logo Design
Luis Salas
Branding / Logo Design
Trademark
The morphological approach combines a planet with a weight plate as the rings of the planet. With fast sleek typography that represents movement and fitness.
